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o.ggeguH · Paris — oral care, but disobedient.

RÉBELLIONau quotidien

Notre Histoire

Our Story

DAILYREBELLION

o.ggeguH editorial — cherry

The friend who whispers, "let's sneak out."

o.ggeguH began with one stubborn question: why does everyday life arrive pre-defined? Who decided toothpaste must be mint, and mornings must be clean, proper, predictable? We disagreed.

Think of it as that friend at the party who leans in and murmurs, "what if we slipped out for something unexpected?" We take brushing, rinsing, the oral-oil pause — and derail them into a small, delicious act of disobedience.

Brushing isn't only about clean teeth. It's a way to tell yourself, every morning: I'm alive, and I still dare.

"Even two minutes can become a quiet rebellion."

Notre Passé

Our History

FROM A LITTLE DOME
TO A DAILY REBELLION

Notre Philosophie

Why should oral care taste like everyone else's rules?

o.ggeguH — cut open the ordinary
01 — Question

Question the Routine

Mint is not the only answer. Morning care can be strange, delicious, and alive.

02 — Cut

Cut Open the Ordinary

Not destruction — just a small crack in the routine, so light can enter.

03 — Derail

Derailment Is Beautiful

The track is safe. But outside the track, there is scenery.

La Méthode · 5,000 ans d'Ayurveda

FROM WATER RINSE
TO OIL RITUAL

Say goodbye to water rinsing. Enter the age of oil.

Inspired by 5,000 years of the Ayurvedic oil-pulling tradition, our plant-based oils lift away oily impurities ordinary water leaves behind — supporting a balanced oral micro-ecology and turning a chore into a sensory ritual.

Soin luxueux à l'huile

Oil Nourishment

Pure plant-oil actives, nothing synthetic — luxury care that returns the mouth to its true state.

Élimination des toxines à l'huile

Oil-Borne Detox

Where water only rinses the surface, oil dissolves oily impurities and lifts what clings between teeth.

Dissolution bactérienne à l'huile

Microbiome Balance

No harsh antibacterials. Three minutes of oil rinsing — gentle yet purifying — keeps the oral biofilm intact.

Parfum véhiculé par l'huile

Aroma Therapy

No synthetic fragrance — only plant essential oils, turning each rinse into a sensory Ayurvedic ritual.

La Technologie

T75 PLANT
FLUORIDE

Catalytic crystalline repair, drawn from cacao.

Our toothpaste uses natural theobromine from cacao beans to help support enamel remineralization and acid resistance — gently guiding calcium and phosphate from saliva to deposit into micro-defects, for enamel that feels denser and stronger. Like feeding the teeth, not scrubbing them.

Enamel StrengthRemineralization SupportAcid Resistance
+ Harder
surface microhardness
+ Mineral
greater mineral gain
+ Calcium
higher Ca level

In-vitro pH-cycling research on theobromine vs. fluoride (Nakamoto & Sadeghpour). Cosmetic care support — not a medical or therapeutic claim.

Cacao pod — source of theobromine

Liste de Produits

CHOOSE YOUR
DAILY REBELLION

Neuf façons de désobéir.

Les Favoris · Bestsellers

NOT MINT. NOT ORDINARY. NOT SORRY.

Classement du Marché

PROVEN BY
THE MARKET

Le marché a déjà voté — en ligne et en rayon.
Xiaohongshu · 小红书
No1
Oral-Oil Category

Annual category leader on the platform.

Douyin · 抖音
No1
Oral-Oil by Sales

#1 best-selling oral-oil brand.

Tmall · 天猫
No1
Oral-Oil by Sales

#1 best-selling oral-oil brand.

1,000,000+ Bottles of oral oil sold A million quiet acts of disobedience.
1,000+ Offline retail doors Stocked across leading stores nationwide.
Stocked at — sélection
HARMAY 话梅 胖东来 DL 永辉 Bravo 世纪联华 好又多 北国超市 HELI 合力 SPAR 天虹 sp@ce
Singaporeo.ggeguH on shelf at NOVELA, Singapore
Marché hors ligne étranger · Overseas

NOW ABROAD

No ordinary toothpaste — now on shelves overseas, retailed at NOVELA in Singapore.

NOVELA · Singapour

Vu & Recommandé

SEEN, USED, RECOMMENDED

Featured across Xiaohongshu and Douyin by leading actresses and creators — in livestreams, routines, and reviews. A rebellion is more fun shared.

Livestream Favorite

"The one I actually keep using."

Xiaohongshu · 小红书
Video RecommendedDouyin · 抖音
Social Buzz

Saved & shared on repeat.

Xiaohongshu
Daily RitualMorning routine
Video RecommendedUnboxing
Social Buzz

"Smells like a treat, feels like care."

Douyin

Notre Engagement

CLEAN COMMITMENTS,
REBELLIOUS SPIRIT

Le Rituel

THE TWO-MINUTE
REBELLION

1

Break the rule

Choose a flavor with no business in a bathroom. Cherry. Chocolate. Coconut.

2

Sensory reset

Brush or rinse slowly. Let texture and taste pull you off autopilot.

3

Wake the morning

Let the aroma do the talking — the part the alarm clock can't give you.

4

Leave alive

Step out feeling slightly more awake, slightly more yourself.

Questions

GOOD
TO KNOW

Les réponses.

DARE TO BRUSH
DIFFERENTLY.

Your morning routine was never meant to be obedient.

"Et si on s'échappait discrètement pour vivre quelque chose d'inattendu ?" — oser sortir du cadre, suivre l'aventure, et envoyer valser le monde.